Dual Credit and Cash Pricing

A lot of small business owners have a love-hate relationship with payment processing. Sure, it helps them make money, but it also is one of their largest expenses. Merchants all across the US are now offering a dual credit and cash price to their customers.

Merchants display a sign in their store “INSTEAD OF RAISING PRICES, ITEMS HAVE BOTH A CASH AND A NON-CASH PRICE. PAY WITH CASH AND SAVE!”

If the customer chooses to pay with credit card, the credit card price will be used to cover 100% of the merchant’s processing costs.

Will a merchant lose business? While Dual Credit and Cash Pricing is quickly becoming standard, there are still some customers who will have an objection to paying a different price based on payment type. However, studies have shown that customers do not change their spending behavior, meaning that people who usually pay with cards do not start paying with cash. 99.2% of the customer do not even ask about it.

Elevate Payment Alliance understands the importance of your customers. We can provide examples of merchant’s volume who were on standard credit card services and who moved to Dual Credit and Cash Pricing and saw no loss in business, only eliminated their credit card processing fees.

We also give you a month-to-month credit card services agreement allowing you to try Dual Credit and Cash Pricing risk-free and see for yourself. Elevate Payment Alliance’s Dual Credit and Cash Pricing program can save your business thousands per year putting money back in your pocket. Contact us for a free proposal for your business and see how much you can save.